So now we know. The Leegate development will be called – Blackheath Gate.
Residents – how do you feel about the name of Lee being replaced by Blackheath, which although nearby, is a mile up the road? Post your replies below.
London Square’s marketing blurb makes no mention of Lee, even though the development is on Lee Green crossroads, the historic centre of the area. Meanwhile it mentions the proximity to “Blackheath Common” which as every local knows is not what it is called.
“With 562 new homes planned, the development is set within a highly sought-after area that strikes a harmonious balance between urban convenience and local charm. Residents will enjoy easy access to the independent shops, cafés, and traditional pubs of Blackheath Village, while Blackheath Common provides expansive public green space perfect for outdoor leisure and relaxation.”
This article has been updated.
It’s Lee……not Blackheath……Simple! The marketing team need to bone up on the area – the actual development is horrendous……Back to the drawing board – some hope…..
Why am I not surprised?
The whole thing is monstrous anyway, and this just adds insult to injury. Totally wrong.
At one point Hithergreen was called Hithergreen village, I think the estate agents hope these new names will help them sell and vendors can ask for higher prices, also people get very snobby, be proud of where you live and if you do not then help make your surroundings better, every little helps. Its LEE GREEN leave it alone.
Should someone send a map to the developers with borders/names clearly defined?
Similar stuff happened with SE8 named flats that were in SE10. Caused lots of misunderstandings with post for the residents.
It’s Lee Green, not Blackheath. Local people are already unhappy about this development. This sort of casual misnaming is only going to make it worse. Please use the actual name.
As Chair of a fellow Conservation Group can I just sympathise? Also suggest you may wish to try to fight it (the Post Office can be got on side to object if they consider it misleading). Once it starts to happen, slowly the old name gets eroded. Look at my area – Hatcham – few people know where that is now. Half of Peckham is now East Dulwich. Slow erosion of history by gentrification.
Well I object to this monstrous development being called Blackheath Gate – it’s located at the very centre of Lee Green. What was the problem with calling it Lee Green?
But local residents have absolutely no hope of their views being taken into account by Lewisham Councils or London Square.
I have no objection – it might increase property values in Burnt Ash Road, ha ha. I’m much more concerned with loss of light from the 12 to 18 storey buildings and increased traffic and congestion in the area, than with anything they call it.
Silly Snobbish aspirational marketing. Don’t let them impose this stupid name on such an old established identification
Needs to be challenged. Lee Cross Roads is a historic location. To relabel it Blackheath can only be a marketing ploy to raise price tags. I assume the postcode will remain SE12?
‘Located just a few meters from Greenwich ( true), relax in the ambiance of the the Museums, the Theatre and the Restaurants all located near the Thames, which is conveniently located next to docklands, part of the City of London’. That’s proper marketing.
Reality, ‘Located at the Lee Green crossroads on the busy A20, the site of the celibrated public convenience and floods. This location will offer only buses up the long hill to Blackheath, staying green by keeping the transport traffic to a minimum. Train stations, enabling a gateway to central London, are equi-spaced from this location providing a healthy long walk to the station of your choice.
It is commercial marketing, with the Blackheath title having more quedos than the name of Lee. Our current capitalistic ideology does not care for our history.
Watch out for reduction in the social housing percentage. This development is now even more clearly aimed at the well heeled and not for local people in need of decent homes.
Where is Wat Tyler when you need him?
It’s marketing nonsense, relax.
I lived in Lee Green for 20+ years and always jokingly called it South Blackheath.
Those who know, know its Lee Green.
I wouldn’t mind living in Blackheath but fact is, I don’t, I live in Lee Green.
It’s like how nicer houses in Peckham used to suddenly be in Dulwich when they were up for sale, typical estate agent guff.
This is ridiculous and also a mouthful. It’s Lee, not Blackheath.